Overview
Springbig is a marketing and loyalty platform for regulated industries. Cannabis is one of the industries it lists, alongside alcohol, CBD, smoke shops, skilled gaming and casinos, sports betting and general retail. The company is based in Boca Raton, Florida, and says its founders have more than 20 years of experience building retail loyalty programs. Its pages name dispensaries and brands as its cannabis customers.
For dispensaries, Springbig combines a loyalty program with messaging. Retailers can set personalized rewards for specific customer actions and send digital coupons to customers' phones. Messaging covers SMS, MMS, email and push notifications, and the company reports deliverability and open rates. The software groups customers into segments based on their data, and a feature called Autoconnects creates automated messages and rewards. Springbig also builds branded native apps that retailers control in the Apple and Google Play stores, with multi-tiered loyalty based on visits and spending. An online ordering option works through POS and ecommerce integrations, and customers can redeem rewards at checkout.
For brands, Springbig sells advertising delivered by SMS to consumers already enrolled in dispensary loyalty programs. The company says this advertising reaches more than 30 million customers, and analytics dashboards are included with the brand advertising product.
On compliance, Springbig says its SMS tools support compliance with the TCPA, FCC rules and Canadian CRTC requirements, use double opt-in procedures for consent and account for carrier rules such as SHAFT.
As of October 2026, Springbig's partners page lists integrations including Flowhub, Alleaves, Greenline, Meadow, Lightspeed, Profitek, Shopify and Jane, plus partners such as HubSpot, Klaviyo, Mailchimp and Headset.
SpringBig Holdings moved from Nasdaq to the OTCQX in 2023. In August 2026 the public parent separated the operating business and transferred it to an entity designated by its secured lenders, and Springbig now describes itself as privately held, backed by Lightbank and Shalcor Management Inc.