Advertising & Marketing
Topic
Cannabis advertising and marketing rules
State rules on cannabis and hemp advertising, from billboard and audience restrictions to social media, sponsorships and health claims. This hub collects our coverage for brands, retailers and agencies that need to know what they can say and where they can say it.
About our advertising and marketing coverage
Cannabis and hemp marketing is regulated at the state level, and most states that allow sales also restrict how products can be promoted. Common rules cover the audience composition for ads, placement near schools, depictions that appeal to minors, and claims about health or safety. Hemp-derived THC products face a separate set of rules, often drawn from consumer protection and food laws rather than cannabis agencies.
Our posts track new advertising restrictions, enforcement actions and guidance from state regulators, and we link to the primary source for each one. We also cover platform policies that affect cannabis brands, including advertising limits on the major social and search networks, and the growing body of rules on influencer and sponsorship marketing.
What you will find
- Audience and placement restrictions for cannabis ads
- Rules on health, medical and therapeutic claims
- Youth appeal standards for branding, packaging and mascots
- Social media, influencer and sponsorship guidance
- Enforcement actions and regulator warning letters
Frequently asked questions
Can cannabis businesses advertise on billboards?
It depends on the state. Some states allow outdoor advertising with distance and content limits, others ban it outright. Check the state page for the jurisdiction where the ad would appear.
Are hemp and CBD products subject to the same advertising rules as cannabis?
Usually not. Hemp products are typically governed by consumer protection, food and drug, and FTC rules on claims rather than cannabis advertising codes, though some states now apply similar youth appeal and claim restrictions to hemp-derived THC.
Can a cannabis brand run ads on Google, Meta or TikTok?
Platform policies generally prohibit or heavily restrict ads for THC products. Some platforms allow limited CBD advertising with certification. Our posts cover policy changes as they are announced.
Is this legal advice?
No. Our coverage is general information drawn from public sources, not legal advice. For a specific situation, talk to a lawyer licensed in the relevant jurisdiction. If you spot an error, let us know through the contact page.
The Regulator Brief
Every hemp and THC rule change, every Monday
One email a week covering new laws, agency rules and court rulings across US states and the countries we track.