Analysis

LeafLink vs Apex Trading: Cannabis Wholesale Platforms Compared (2026)

LeafLink pairs a wholesale marketplace with payments and banking. Apex Trading sells flat-rate wholesale software. Here is how they differ on fees, traceability and fit.
Compliance Carl
12
 Min Read
Published
October 29, 2026
Updated on:
October 29, 2026
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LeafLink vs Apex Trading is mainly a choice between a wholesale marketplace with financial services attached and a flat-rate wholesale toolset. LeafLink fits brands and distributors that want its buyer network plus payment terms, sell-through payments and banking in one account, and it prices brands by quote. Apex Trading fits sellers that want Metrc-linked inventory, branded storefronts and QuickBooks order sync at what it calls flat-rate pricing with no revenue sharing.

This comparison covers product scope, fee models, state traceability support, payments and recent corporate events, including LeafLink's purchase of Leaf Trade. Facts are as each company states them on its website or in press releases as of October 2026, and trade press is named where we use it. For the wider category, including ERP-based ordering tools, see our cannabis wholesale and B2B software guide.

LeafLink vs Apex Trading at a glance

LeafLinkApex Trading
Built forLicensed brands, distributors and retailersBrands and producers selling wholesale; dispensaries buy free
Product scopeMarketplace, order management, CRM, Insights reports, advertising, payments, bankingInventory and order management, storefronts and menus, reports, wholesale pricing data
Pricing published?No. Brands request a quote; retailers order freeNo. Pricing runs through a demo; buyer accounts are free
Fee model, in the vendor's words"Capped, usage-based pricing model" (statement to Greenway Magazine, May 2025)"Flat-rate SaaS pricing" with "no hidden fees or revenue sharing" (Apex blog, 2025)
State traceabilityLists Metrc and BioTrackLists METRC; BioTrack not listed
Accounting and ERP linksQuickBooks, Salesforce, Microsoft Dynamics 365, Distru, Canix, Flourish and othersQuickBooks Online, Sage Intacct, Acumatica, Distru, Canix, Flourish and others
PaymentsACH (Direct Pay), terms, Payment on Sell-ThroughFundCanna's ReadyPaid buy now, pay later at checkout (announced June 2026)
MarketsHomepage: 30 markets. February 2026 release: 34 U.S. marketsHomepage: 29 state markets. June 2026 blog: more than 30
Scale claimSays 3,500+ brands and 12,000+ sellers and buyersHomepage says 8K+ clients
Ownership and fundingVenture-backed; $100M Series D (2023), upsized to $125M (July 2024); owns Dama Financial banking assets and Leaf TradeVenture-backed; $1.67M Series Seed (October 2019)

LeafLink: a wholesale marketplace with payments and banking

LeafLink runs a wholesale marketplace where licensed brands and distributors list products and licensed retailers place orders. Ryan G. Smith and Zach Silverman founded it in 2016. Its homepage says more than 3,500 brands sell on LeafLink and that it has over 12,000 sellers and buyers across 30 markets, while its February 2026 anniversary release says it supports licensed operators in 34 states. LeafLink does not publish a state list.

For sellers, LeafLink lists branded menus that show test results, prices and licenses, inventory that updates as orders are fulfilled, a built-in CRM that tracks contacts, pipeline and sales tasks by service zone, Insights reports on sales and market pricing, and paid advertising aimed at buyers. It lists Metrc and BioTrack integrations and says Metrc or BioTrack tags attach to purchase orders. Other listed integrations include QuickBooks, Salesforce, Microsoft Dynamics 365, Distru, Canix, Flourish and Dutchie.

LeafLink does not publish a price list. Its pricing page asks brands to request a quote and mentions social equity discounts without stating amounts, and its retailer page says retailers can order "for free." In a May 2025 statement to Greenway Magazine, LeafLink described a "capped, usage-based pricing model" and said one-third of customers would see no change under its new pricing.

Corporate events matter here. LeafLink bought the assets of Dama Financial's banking division (announced July 24, 2024), and its homepage now lists banking (cash services, credit and payroll) with a link to Dama Financial. In September 2025 it said it had moved customers acquired from Confia's cannabis banking platform to Dama Financial, and it named Ashwin Raj, former CEO of ezCater, as CEO. Its company page lists a $100 million Series D in 2023, and its July 2024 Dama Financial release said it had upsized that round to $125 million.

See LeafLink's profile in our software directory for its listed integrations, categories and alternatives.

What happened to Leaf Trade

LeafLink describes Leaf Trade as a wholesale marketplace used mainly by multi-state operators and enterprise cannabis companies. LeafLink announced the purchase on November 26, 2024, without disclosing terms, and said both platforms "will operate as-is without disruption while a full integration roadmap is rolled out." The companies projected combined wholesale GMV of nearly $9 billion a year. MJBizDaily reported that Leaf Trade had merged with retail platform Sweed in 2023, and Leaf Trade's CEO said Sweed would remain independent. As of October 2026, the leaf.trade site still offers sign-in and demo requests, carries a "Leaf Trade is Now Part of LeafLink" banner and says it is available in 25+ markets. We found no published sunset or migration date, so Leaf Trade customers should ask LeafLink for one in writing.

Apex Trading: flat-rate wholesale software with a free buyer side

Apex Trading sells inventory, order and sales software to cannabis brands and producers that sell wholesale, and runs a marketplace where dispensaries buy. Inc. reported in April 2018 that Rob Fess, John Manlove and Willy Wheeler started Apex after working at Tradiv, a wholesale company that had collapsed. Apex says it is headquartered in Portland, Oregon. Manlove is founder and CEO.

Its homepage lists real-time inventory with a METRC integration, orders that push to QuickBooks Online (Plus or Advanced), branded storefronts, a website menu, sales reports and wholesale pricing insights. The METRC page covers binding, splitting, tagging and finishing packages, and marks draft manifests "coming soon." Other listed integrations include Sage Intacct, Acumatica, Distru, Canix, Flourish and Dutchie. BioTrack is not listed.

Buyer accounts are free. Apex says licenses, ingredients and COAs are attached to every order, and buyers can post wanted items and get alerts. It also publishes wholesale data snapshots built from platform transactions; the Q2 2026 set covered eight states.

Apex does not publish prices. Its blog describes "flat-rate SaaS pricing instead of unpredictable take-rate models" and "no hidden fees or revenue sharing." Greenway Magazine reported in May 2025 that Apex's small business tier was $600 per month and its enterprise tier $1,200, and quoted Manlove: "We don't charge by volume." Apex's site does not post those figures, so confirm current pricing.

Apex's homepage lists 29 state markets and 8K+ clients, while a June 4, 2026 Apex blog post says more than 30 state markets. A June 11, 2026 FundCanna release cited more than 4,000 unique clients and more than $150 million in monthly GMV, and said FundCanna's ReadyPaid buy now, pay later product would be built into Apex checkout under a revenue-sharing agreement between FundCanna and Apex whose terms were not disclosed. Apex raised a $1.67 million Series Seed in October 2019.

See Apex Trading's profile in our software directory for its listed integrations and alternatives.

Other wholesale options in our directory

Not every seller needs a standalone cannabis B2B marketplace. Two LeafLink alternatives in our directory take wholesale orders inside an ERP instead.

  • DistruCommerce. Distru calls it a "zero-commission B2B wholesale platform." Menus are shared only with verified retailers, retailers get free logins to track orders and manage COAs and invoices, and it links to Metrc and BioTrack. Distru does not publish prices. Its LeafLink integration is free for accounts on both platforms. See Distru's directory profile.
  • Canix's wholesale shop. Canix announced Canix Shop in April 2025 as a LeafLink replacement and said it is "included with your Canix subscription," with no fees based on order volume. Canix also offers a two-way LeafLink sync that is free for users of both. See Canix's directory profile.

We compare the ERP side of these products in Distru vs Canix vs Flourish.

Key differences for compliance teams

Fee model and price-change risk

LeafLink describes usage-based pricing with a cap, quoted per brand. Apex describes a flat subscription that does not rise with order volume. The difference showed up in May 2025, when Greenway Magazine reported that some Missouri operators left LeafLink after a pricing change and cited increases of 300% to 2,000%. LeafLink told the publication that claims of a 1,500% to 2,000% increase were "categorically false." For a CFO, the practical point is contract language: get the cap, the volume tiers and the notice period for price changes in writing from either vendor.

Traceability coverage

LeafLink lists Metrc and BioTrack. Apex lists METRC only. That matters in states where BioTrack runs the state system, such as Arkansas, Connecticut and Hawaii (see our state-by-state guide to which states use Metrc and which use BioTrack). New Mexico moved from BioTrack to NMS2S, a state system built by Real Time Solutions, in September 2026, so ask both platforms whether they support it. In Metrc states, a third-party vendor works through an API key issued after it passes Metrc's validation for that state, paired with your user key, so ask each vendor which states it is validated in. Ask each vendor whether it creates transfer manifests or leaves them to Metrc or your ERP; Apex lists draft manifests as coming soon. Our Metrc vs BioTrack comparison covers the state systems, and our guide to month-end Metrc reconciliation controls covers the inventory drift that marketplace orders can add.

Payments and credit

LeafLink says Direct Pay accepts ACH "with no processing fees" and is included with its Marketplace subscription (April 2025). Its Payment on Sell-Through program uses the buyer's seed-to-sale data to charge retailers weekly as products sell; LeafLink said at launch in June 2024 that it was "currently available for Metrc," and its September 2024 release listed Michigan, Mississippi and Colorado as the available states. Apex's payment option is third-party financing: FundCanna pays the seller upfront and the buyer takes extended terms. Card networks restrict cannabis transactions, and a GAO report (GAO-26-107498, September 8, 2026) says payment acceptance remains difficult. See our cannabis payments and fintech software guide for the wider options.

Documents and license checks

LeafLink says it checks that seller and buyer licenses are current. Apex says licenses, ingredients and COAs travel with every order. Both are vendor features. Your state's record-keeping and transfer rules still apply, so confirm what your regulator requires on file.

Data ownership and exit

Apex markets "own your own brand experience and customer relationships." We did not find published data export terms from either vendor. If you leave, you will want customers, orders, invoices and COAs in a usable format. Plan for downtime too; our 72-hour playbook for seed-to-sale outages applies to wholesale platforms tied to Metrc.

How to choose

  • Multi-state brand or distributor that wants terms and banking in one place: shortlist LeafLink, because it lists ACH, terms, sell-through payments and Dama Financial banking in one account. Get your usage-based price and cap in writing.
  • Single-state brand in a Metrc state that wants a fixed monthly cost: shortlist Apex Trading, because it describes flat-rate pricing that does not change with order volume.
  • Seller in a BioTrack state (such as Arkansas, Connecticut or Hawaii): LeafLink lists BioTrack and Apex does not. Ask Apex directly before signing. In New Mexico, which moved to NMS2S in September 2026, ask both vendors.
  • Already running Distru or Canix: compare DistruCommerce or Canix's shop first, since both say they charge no per-order fees. Both ERPs also integrate with LeafLink, and Apex lists both as integrations, so you can add a marketplace later.
  • Retailer: both are free for buyers. The deciding factor is which brands in your market list on each, so check both.
  • Current Leaf Trade customer: ask LeafLink for a written migration timeline and any pricing changes before your renewal.
  • Buying for market data: LeafLink sells Insights reports and Apex publishes wholesale data snapshots. For retail sell-through data, see Headset vs BDSA.

Questions to ask in a demo

  1. What will my monthly bill be at my current order volume, and at twice that volume? Is the cap written into the contract?
  2. How much notice do you give before a price change, and can I exit without penalty if pricing changes mid-term?
  3. In which states are you validated for Metrc API access, and do you support BioTrack, CCRS or other state systems?
  4. Does the platform create transfer manifests, or does that stay in Metrc or my ERP?
  5. Who processes payments, who carries non-payment risk on terms or sell-through, and who pays for financing such as Payment on Sell-Through or ReadyPaid?
  6. What sales and seed-to-sale data do you collect from my account, and is it used in market data products you sell?
  7. Can I export customers, orders, invoices and COAs in a standard format if I leave, and how long do you keep my data afterward?
  8. What happens to open orders if your platform or Metrc goes down?

FAQ

Is LeafLink better than Apex Trading?

Neither is better in general. As of October 2026, LeafLink fits sellers that want a marketplace with payment terms, sell-through payments and banking attached, while Apex Trading fits sellers that want flat-rate inventory, order and storefront software. Fit depends on your states, order volume and payment needs.

How much does LeafLink cost?

LeafLink does not publish prices. Brands request a quote, retailers order for free, and LeafLink described its model to Greenway Magazine in May 2025 as "capped, usage-based pricing." Its pricing page mentions social equity discounts without stating amounts.

How much does Apex Trading cost?

Apex Trading does not publish prices and routes pricing through a demo. It describes flat-rate pricing with no revenue sharing, and Greenway Magazine reported in May 2025 tiers of $600 and $1,200 per month. Buyer accounts are free.

Does Apex Trading integrate with Metrc?

Yes. Apex lists a METRC integration for binding, splitting, creating, tagging and finishing packages, with draft manifests marked as coming soon as of October 2026. Its integrations page does not list BioTrack.

What happened to Leaf Trade?

LeafLink announced its acquisition of Leaf Trade on November 26, 2024, and said both platforms would keep running while it built an integration roadmap. As of October 2026, leaf.trade is still active and says it is part of LeafLink. We found no published sunset date.

Who owns LeafLink?

LeafLink is a venture-backed company founded in 2016 by Ryan G. Smith and Zach Silverman, with a Series D that closed at $100 million in 2023 and was upsized to $125 million in 2024. Ashwin Raj became CEO in September 2025. LeafLink owns the Dama Financial banking business and Leaf Trade.

What are the alternatives to LeafLink?

Alternatives in our directory include Apex Trading, Distru's DistruCommerce and Canix's wholesale shop. Leaf Trade is no longer an independent alternative, since LeafLink acquired it in 2024.

Sources

We do not rate or rank vendors. Facts are as each company states them as of October 2026, and no vendor reviewed this article before publication. This is regulatory journalism, not legal advice. Confirm details with each vendor and your counsel.

Compliance Carl
Senior Compliance Editor
Compliance Carl is the senior editor desk at CannabisRegulations.ai. Carl writes about federal scheduling, state enforcement, carrier policy, and the operational compliance questions cannabis and hemp businesses actually face.

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